Privacy Policy

Last Updated: September 1, 2026

This Privacy Policy describes how RETRUE ("RETRUE," "we," "us," or "our") collects, uses, discloses, and otherwise processes your personal information when you visit www.retrue.com (the "Site"), purchase our products, use our services, or otherwise communicate with us (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" refer to any individual who interacts with the Services, including customers, website visitors, and other individuals whose personal information we process.

Please read this Privacy Policy carefully. Your privacy rights may vary depending on where you live and the laws that apply to you.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technologies, Services, or applicable legal and regulatory requirements.

When we make changes, we will post the revised Privacy Policy on the Site and update the "Last Updated" date above. Where required by applicable law, we may also provide additional notice of material changes.

Personal Information We Collect

The personal information we collect depends on how you interact with our Site and Services.

"Personal information" generally means information that identifies, relates to, describes, or can reasonably be associated with you.

Information You Provide Directly to Us

We may collect information that you provide when you place an order, create an account, contact customer support, submit a form, subscribe to marketing communications, leave a review, or otherwise interact with us.

This information may include:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.

• Order and transaction information, such as the products you purchase, order number, transaction details, shipping information, returns, refunds, and payment status.

• Account information, such as account identifiers, login information, preferences, and other information associated with your customer account.

• Shopping information, such as products you view, search for, add to your cart, save, or purchase.

• Customer support information, including messages, photos, videos, order information, product information, vehicle information, or other details you provide when requesting assistance.

• Marketing preferences, including whether you have agreed to receive promotional communications from us.

• Reviews and other content, such as product reviews, feedback, photos, or other information you voluntarily submit.

Payment information is generally processed by our payment service providers. We may receive information confirming your payment and transaction status, but we do not necessarily receive or store your complete payment card information.

Information We Collect Automatically

When you visit or use the Site, we and certain service providers may automatically collect information about your device and your interaction with the Services.

This information may include:

• IP address.

• Browser type.

• Device type and operating system.

• Device identifiers.

• General or approximate location derived from your IP address.

• Pages viewed and links clicked.

• Products viewed or added to your cart.

• Referring website or source.

• Date and time of visits.

• Shopping and checkout activity.

• Interactions with emails, advertisements, or other communications.

• Other information about how you use the Site.

We may collect this information through cookies, pixels, tags, software development kits, server logs, and similar technologies.

Information We Receive from Third Parties

We may also receive personal information from third parties that help us operate our business and provide the Services.

These parties may include:

• Shopify, which provides the ecommerce platform used to operate our Site.

• Payment processors and payment service providers.

• Shipping carriers and fulfillment providers.

• Fraud prevention and security providers.

• Analytics providers.

• Advertising and marketing platforms.

• Social media platforms.

• Customer service providers.

• Applications and integrations used with our Shopify store.

• Other business and technology service providers.

The information we receive depends on the services provided by the relevant third party and your interactions with those services.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing Products and Services

We use personal information to:

• Process and fulfill orders.

• Process payments.

• Arrange shipping and delivery.

• Provide order confirmations and tracking information.

• Process returns, refunds, replacements, and exchanges.

• Maintain and manage customer accounts.

• Provide product information and customer support.

• Respond to questions and requests.

• Provide and improve the functionality of the Site.

Customer Support

We may use personal information, including information, photos, videos, or other materials that you provide, to:

• Answer product questions.

• Help determine product compatibility.

• Troubleshoot product or installation issues.

• Evaluate warranty or product quality claims.

• Process returns, replacements, and refunds.

• Improve our products and customer service.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

• Send promotional emails and other marketing communications.

• Show advertisements that may be relevant to you.

• Measure the effectiveness of advertising campaigns.

• Understand how visitors interact with our Site and products.

• Develop audiences for advertising and marketing purposes.

• Personalize certain Site, advertising, or marketing experiences.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.

Unsubscribing from marketing communications will not prevent us from sending non-promotional communications relating to your orders, customer service requests, account, returns, warranty claims, or other transactions with us.

Analytics and Improvement

We may use personal information and Usage Data to:

• Understand how customers use our Site.

• Measure Site performance.

• Identify technical problems.

• Improve navigation and user experience.

• Improve our products and Services.

• Understand customer preferences and shopping behavior.

• Perform internal business analysis.

Security and Fraud Prevention

We may use personal information to:

• Detect and prevent fraudulent transactions.

• Protect customer accounts.

• Protect the security of our Site and Services.

• Investigate suspicious activity.

• Prevent abuse or misuse of the Services.

• Enforce our Terms of Service and other policies.

Legal and Compliance Purposes

We may process personal information when necessary to:

• Comply with applicable laws and regulations.

• Respond to lawful requests from government authorities.

• Comply with tax, accounting, reporting, or recordkeeping requirements.

• Establish, exercise, or defend legal claims.

• Protect our rights, property, customers, employees, and others.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide the Services.

These parties may include:

Shopify

Our Site is hosted and operated using Shopify.

Shopify may process personal information about visitors and customers in connection with providing ecommerce, checkout, analytics, fraud prevention, personalization, and other services.

Depending on the Shopify services and privacy settings we use, Shopify may process information in accordance with its own privacy practices.

Service Providers

We may disclose personal information to companies that provide services on our behalf, including:

• Payment processing.

• Order fulfillment.

• Warehousing.

• Shipping and delivery.

• Website hosting and ecommerce technology.

• Customer support.

• Email delivery.

• Fraud prevention and security.

• Analytics.

• Advertising and marketing.

• IT and technical services.

These providers may process personal information as necessary to perform services for us.

Advertising and Marketing Partners

We may use advertising, analytics, and marketing technologies provided by third parties.

These technologies may collect information about your interactions with our Site and may allow us to measure advertising effectiveness, understand customer behavior, or provide more relevant advertisements.

Under certain privacy laws, some disclosures of personal information for advertising purposes may be considered a "sale," "sharing," or use for "targeted advertising," even when no money is exchanged for the information.

Where required by applicable law, we provide eligible users with the ability to opt out of these practices.

Legal and Business Purposes

We may disclose personal information where reasonably necessary:

• To comply with applicable laws, regulations, legal processes, or government requests.

• To investigate or prevent fraud, security incidents, or illegal activity.

• To enforce our agreements and policies.

• To protect the rights, property, or safety of RETRUE, our customers, or others.

• In connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar business transaction.

We may also disclose information when you direct us to do so or otherwise provide appropriate consent.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, understand how visitors use the Site, improve our Services, and support analytics and advertising.

Cookies used on or in connection with our Site may include:

• Strictly necessary cookies, which are required for essential Site functions such as shopping carts, checkout, security, and account functionality.

• Functional cookies, which help remember preferences and improve your experience.

• Analytics cookies, which help us understand Site traffic and usage.

• Advertising cookies, which may be used to measure advertising performance and provide more relevant advertising.

Our ecommerce platform, Shopify, also uses cookies and similar technologies when providing Services to our store and customers.

Depending on your location, you may be able to manage non-essential cookies through the cookie consent or privacy preference tools displayed on our Site.

You may also control certain cookies through your browser settings. Blocking some cookies may affect the functionality or performance of the Site.

Your Privacy Choices

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

• Request access to personal information we hold about you.

• Request correction of inaccurate personal information.

• Request deletion of certain personal information.

• Request a copy or portability of certain personal information.

• Withdraw consent where processing is based on consent.

• Object to or restrict certain processing where applicable.

• Opt out of certain uses of personal information for targeted advertising.

• Opt out of the sale or sharing of personal information where applicable.

• Appeal certain decisions concerning a privacy request where applicable.

• Exercise privacy rights without unlawful discrimination.

These rights are subject to applicable legal requirements, limitations, and exceptions.

To submit a privacy request, contact us at:

support@retrue.com

Please provide sufficient information for us to understand and process your request.

We may need to verify your identity before completing certain requests. Depending on applicable law, an authorized agent may also be permitted to submit a request on your behalf, subject to appropriate verification.

Data Sharing and Targeted Advertising Choices

Certain privacy laws provide residents with the right to opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising.

Where these rights apply and the relevant functionality is enabled for your region, you may use the Your Privacy Choices, Do Not Sell or Share My Personal Information, or similar privacy link available on our Site to submit your preference.

Where required by applicable law and supported by our privacy technology, we may also recognize browser-based opt-out preference signals, such as the Global Privacy Control (GPC).

You may also contact us at support@retrue.com if you need assistance exercising an applicable privacy right.

U.S. State Privacy Disclosures

Depending on the state in which you reside and applicable law, you may have additional privacy rights.

During the preceding 12 months, depending on how you interacted with us, we may have collected categories of personal information such as:

• Identifiers and contact information.

• Customer records and order information.

• Commercial information, including products purchased or considered.

• Internet or electronic network activity.

• Approximate geolocation information.

• Customer service communications.

• Information used to help prevent fraud and protect our Services.

• Inferences derived from shopping activity or interactions with our Services.

We collect and use these categories for the business and commercial purposes described in this Privacy Policy.

We may disclose these categories to service providers and other parties described in the How We Disclose Personal Information section.

We do not sell personal information in exchange for money.

However, certain disclosures involving advertising cookies, pixels, or similar technologies may be considered "sale," "sharing," or "targeted advertising" under some U.S. state privacy laws. Where applicable, eligible users may opt out as described in the Data Sharing and Targeted Advertising Choices section above.

International Processing of Information

RETRUE and the companies that provide services to us may process personal information in locations outside the state, province, or country where you live.

As a result, your personal information may be subject to the laws of jurisdictions different from your own.

Where required by applicable law, appropriate safeguards may be used in connection with international transfers of personal information.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information depends on factors such as:

• How long we maintain a relationship with you.

• The type of information involved.

• Whether the information is needed to provide the Services.

• Tax, accounting, legal, and regulatory requirements.

• Fraud prevention and security needs.

• Warranty and customer service requirements.

• The need to resolve disputes or enforce agreements.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

Security

We use reasonable administrative, technical, and organizational measures intended to help protect personal information.

However, no method of transmitting information over the internet or storing information electronically is completely secure. Therefore, we cannot guarantee absolute security.

You are responsible for keeping your account credentials confidential and should contact us if you believe your account or personal information has been compromised.

Third-Party Websites and Links

Our Site may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy, security, content, or practices of third-party websites or services.

When you leave our Site or interact with a third-party service, we encourage you to review that party's privacy policy and terms.

Children's Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact us at support@retrue.com so that we can review the request and take appropriate action.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you would like to exercise an applicable privacy right, please contact us at:

Email: support@retrue.com

Website: www.retrue.com